General Objectives:
• To understand the strategic role of marketing research for achieving company’s strategic objectives.
• To develop managers' and employees' skills in conducting effective marketing research projects by using scientific methods of marketing research.
• To understand the scientific and practical approaches for conducting successful marketing research projects.
• To understand the methods and approaches being used to collect primary and secondary data from different sources for a specific marketing research project.
• To understand the statistical methods that can be used to analyze quantitative data in the field of marketing research.
• To understand the data analysis process and procedures using SPSS.
• To understand the professional methods of analyzing data and drawing conclusions that can be used to make superior marketing decisions.
• To understand the process of writing marketing reports to the top management in order to use the research information in the decision-making process.
Targeted Group:
• Marketing managers/executives.
• General Managers and/or their deputies.
• Marketing research managers.
• Management and/or marketing information systems managers.
• Sales managers and/or marketing personnel.
• New product development managers.
• Accounts managers.
Contents:
- Marketing research – Introduction
- Identifying research problem
- Collecting and analyzing data
- Secondary data collection methods
- Primary data collection methods: quantitative and qualitative methods
- Designing marketing questionnaires
- Marketing population, samples and sampling methods
- Field work and primary data collection – surveys
- Preparing data for analysis
- Statistical analysis by SPSS
- Preparing final report to management
Course Duration:
40 Training Hours
For more details don’t hesitate to contact the training officer:
on telephone number 17383001
or e-mail at: gizrmrmt.yzsizrm@gztrgizrmrmt.xln